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What is Web analytics used for? Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of Web analytics is said to enable a business to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar volume each customer spends.Is Web Analytics a good career? Data Analytics is still HOT, and Data Analysts are still in big demand! One type of analyst, the Web Analyst is still definitely in the 'Most Wanted' category, especially in the e-commerce industry. It is a great career option mainly because: There is a soaring demand for Web Analysts.What is web analytics process? Web Analytics is the methodological study of online/offline patterns and trends. It is a technique that you can employ to collect, measure, report, and analyze your website data. ... We use web analytics to track key metrics and analyze visitors' activity and traffic flow.How do I get Web Analytics? The Top 10 Free Content Analytics Tools Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it's totally free, chock-full of features, and comes with the clout of the Google brand name. ... Bitly. ... Piwik. ... Open Web Analytics. ... Clicky. ... SimilarWeb. ... SEMrush. ... Moz Keyword Explorer.What are the types of web analytics? Here are nine types of web analytics tools and when they come in handy. Content analytics tools. ... Customer analytics tools. ... Usability (UX) analytics tools. ... A/B and multivariate testing tools. ... Social media analytics tools. ... SEO analytics tools. ... General enterprise analytics tools. ... Open source web analytics tools.