Learn to design beautiful strategic brands with our Brand Design Mastery course - https://bit.ly/47eXgVZ

Here's five works that broke the established graphic design rules of the time. Each one a lesson in prioritizing the communication of your idea above the blanket rule. While I’m a strong advocate of adhering to design principles, I'm not a fundamentalist. Creativity demands that we deviate from what's expected, even if that means transgressing established doctrine.


Matt's Youtube Channel https://www.youtube.com/c/MattBruntonUK


CHAPTERS
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00:00 - Intro
00:20 - Logo Imagery Must Represent The Brand's Activity
02:30 - Magazines Need A Grid
05:04 - Wordmarks Must Be Legible
07:01 - Logos Must Be Displayed Consistently
08:54 - Logos Must Be Grammatically Correct


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