I'm sure the following has happened to you:
You get an email from some newsletter that you're no longer interested in reading, so you decide you're going to unsubscribe. You scroll all the way to the bottom of the email and click on the "unsubscribe" link only to be taken to a login page. You, of course no longer remember your login credentials for this specific newsletter so you're sitting there annoyed as heck thinking "wow they really got me".

Some companies use design to trick, mislead, confuse or tire users (for the company's own benefit). These are called design patterns

Some great examples of this being shared on Twitter here: https://bit.ly/3jdfcqj

Design is very much psychological: We create compositions containing typography, colors, wording and more with the goal of guiding the user through our content. Now that is powerful. So powerful in fact that it can be done immorally. Instead of guiding the user to help them, we can mislead the user to purely help ourselves and our business.

There is no definitive answer in terms of what's a dark pattern but the examples in this video should shed some light on what to avoid doing as a designer.

What are your thoughts on dark patterns? Let me know in the comments.

Timestamps:
00:00 Intro
00:55 What are dark patterns in design?
1:35 Example 1
3:15 Example 2
4:00 Example 3
5:12 Example 4
6:03 Example 5

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#darkpatterns #webdesign #UX #userexperience

Thanks for watching the video!