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This is a simple square screen with a headline, website and a button being clicked. See how I animated it in Adobe After Effects!

Chapters / Timestamps for better understanding:
0:00 — Final result
0:12 — Creating the base composition
0:36 — Creating the button composition
0:51 — Creating the base of the button using Rounded Rectangle Tool
1:35 — Button text is created using the Text Tool
2:09 — Adjusting the composition size to fit the shape of the button
2:33 — Adding effects to the button (drop shadow)
3:00 — Adding effects to the button text
3:52 — Creating a white background for our main composition
4:12 — Introducing the button to our main composition
4:27 — Creating the remaining elements on this scene — URL & Headline
6:15 — Creating the mouse / tap cursor
7:30 — We need to adjust the cursor appearance so that it’s visible
8:16 — Time to animate movement of objects!
9:10 — Making sure the elements enter the screen one by one
9:36 — Animating the cursor movement
10:20 — Animating the button being clicked / tapped
11:11 — Animating the cursor movement
11:23 — Making the cursor route curved to make it seem more natural
12:44 — Adjusting the timing
13:19 — Defining the objects’ exit animation
14:45 — And we are done! Let’s preview what we have so far
14:56 — FINAL RESULT

Cheers,
Mavi

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© 2020 Mavi Design

Create a Call-to-action animation in After Effects — After Effects CTA animation — After Effects button click animation — After Effects call to action animation