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In this video we’ll go through designing a banner for an online marketing campaign in Figma. We’ll go through best practices and examples of what a good ad design should and should not contain. Then, we’ll go through a sample project where we’ll create a social media banner for a fictional company that sells oranges. We’ll apply the rules we’ll have outlined in the previous step and make sure the ad is aesthetically pleasing and generally do everything in our design power to make this hypothetical ad successful.

This is an in-depth guide on best practices for designing banners and social media ads in Figma. Good for beginners and useful for those who use Figma in the context of marketing (marketing design).

Chapters:
0:00 – Figma for marketing design
0:30 – The final result – sample project
0:56 – What should ads show: Visual Representation
1:38 – What should ads show: Headline & Description
2:41 – What should ads show: USPs (unique selling points)
3:47 – What should ads show: CTA (call to action)
4:25 – What should ads show: The Brand
5:46 – What makes an ad successful?
8:55 – Design 1/2: Compiling necessary elements
15:00 – Design 2/2: Improving the ad visually
19:01 – Why you should keep on experimenting with new variants when designing
19:51 – Design 2/2: Improving the ad visually
22:57 – Summary of the workflow

How to create / design / build a social media online marketing display ad banner in Figma (step-by-step explanation) + best practices in-depth guide and explanation for designers working in marketing

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