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Product management is an organizational function within a company dealing with new product development, business justification, planning, verification, forecasting, pricing, product launch, and marketing of a product or products at all stages of the product lifecycle. In this video, we will focus on the path to product management. During the course of this video, you will develop an understanding of what is Product Management, Product Life Cycle, and the Marketing Mix of product management.

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Topics Covered:
00:00:00 Introduction to Product Management
00:07:55 What is Product Management?
00:11:20 Benefits of Product Management
00:16:05 Product life cycle
00:24:00 Marketing mix
00:46:12Product Management strategy
01:01:53 Product design
01:04:25 Product leadership
01:09:29 Product innovation
01:12:56 Product Manager and his roles
01:23:14 Lean in manufacturing
01:40:24 Summary

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