In this video, I talk about 5 mistakes I made on one of my Instagram accounts that I started a few years ago, and why it did not succeed.

The positives:
This account did have a strong theme and was very successful as an early instagram
The negatives:
Following people and expecting follow backs as a business account
Also using too many hashtags
Lacking enough uniqueness - there are lots of people who travel everywhere - doesn’t need to be the best professional grade photography if it is funny or inspirational, etc.
Tagging too many people - cannot repost my non-OC
No theme or watermark to send people back my way if reposted
Not engaging with everyone - if you don’t like their stuff and engage back, they will not be engaging with you
Lacking monetization plans - since I was growing this and it took so much time, I eventually wanted to monetize so that I could compensate for my time. Stickers didn’t work and I didn’t have enough OC to make a clothing brand
Utilizing multiple platforms (double dipping with my content and collecting traffic from other places)
This makes you realer and can promote more engagement
I should have also joined engagement groups

Bonus tips - take as much space on the screen as possible - vertical crop only


#SantrelMedia #InstagramGrowth #GrowMyBusiness
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