Join Josh for his selection of Top Facebook Ads metrics. In this video you’ll learn:
what are the most important metrics to track
how to track advanced Facebook Ads metrics such as CTV or CAC
how to analyze Facebook Ads data on the platform and outside of it
Jump to the section that interests you the most:
00:00 Intro
00:10 Basics of Facebook Ads analytics
00:38 CPC
01:04 CPM
01:22 CPA
01:56 CPL
02:22 CTR
02:51 ROAS
03:14 Conversion Rate
03:35 Quality Ranking, Engagement Rate Ranking, Conversion Rate Ranking
04:21 Frequency
04:59 Impressions
05:41 LTV
06:12 Attributed Sales
06:32 CAC
06:55 How to analyze FB Ads metrics
07:15 Custom FB Ads dashboard
07:42 Free dashboard templates for Facebook Ads
08:30 Final words
Check some free Facebook Ads dashboard templates:
Facebook Ads dashboard for Looker Studio https://l.rw.rw/facebook-ads-report-template
Facebook Ads dashboard for Power BI https://l.rw.rw/facebook_ads_dashboard_power_bi
PPC dashboard for Looker Studio https://l.rw.rw/ppc-multichannel-looker-studio
PPC dashboard for Power BI https://l.rw.rw/ppc-multichannel-power-bi
PPC dashboard for Google Sheets https://l.rw.rw/ppc-multichannel-google-sheets
For more information on Facebook Ads, visit Coupler.io blog https://blog.coupler.io/
Top 10 Facebook Ads Metrics and How to Analyze Them https://blog.coupler.io/facebook-ads-metrics/
In-depth Guide on How to Get Started with Facebook Ads Reporting https://blog.coupler.io/facebook-ads-reporting/
Unlocking the Power of Facebook Ads Analytics https://blog.coupler.io/facebook-ads-analytics/
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