Welcome to our practical guide to PPC KPI and OKR. Join Josh as he explains:
What is the OKR framework about and how is it useful in PPC
How to set effective PPC OKRs
And what are the top PPC KPIs worth including in your goals

Jump to the section that interests you the most:
00:00 Intro
00:09 what is OKR framework?
00:29 differences between OKRs and KPIs
00:55 how to set OKRs & KPIs
01:45 How to track OKRs & KPIs more efficiently
02:08 free PPC dashboard template overview
02:34 OKRs & KPIs for e-commerce PPC campaigns
03:10 OKRs & KPIs for brand awareness PPC campaigns
03:40 OKRs & KPIs for B2B lead generation PPC campaigns
04:13 OKRs & KPIs for mobile apps PPC campaigns
04:50 OKRs & KPIs for local business PPC campaigns
05:26 how to use a dashboard to track your KPIs?
06:09 how to set up KPI dashboard?
06:39 KPI dashboard for Power BI, Tableau and Google Sheets
06:53 conclusions

Try the free dashboard templates mentioned in this video:
PPC template for Looker Studio - https://l.rw.rw/ppc-multichannel-looker-studio
PPC template for Power BI - https://l.rw.rw/ppc-multichannel-power-bi
PPC template for Google Sheets - https://l.rw.rw/ppc-multichannel-google-sheets
PPC monthly budget template for Google Sheets - https://l.rw.rw/ppc_monthly_budget_google_sheets
PPC template for Tableau - https://l.rw.rw/ppc-multichannel-tableau

For more information on, visit Coupler.io blog https://blog.coupler.io/
Top PPC KPIs and OKRs to Track for Your Business in 2024
https://blog.coupler.io/ppc-kpis-and-ppc-okrs/
PPC Analysis: How to Collect Data and What Tools to Use https://blog.coupler.io/ppc-analysis/

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