A well-managed PPC budget is crucial for successful advertising performance. In this video, we are going to cover the basics of PPC budget planning, calculation methods, optimization tips, and tracking insights.

Jump to the section that interests you the most:
00:00 Intro
00:18 Sources of data for PPC budget planning
02:22 10 steps to take before PPC budget calculation
08:32 Fundamental formulas to calculate PPC budget
09:33 PPC budget management scenarios
12:13 Tips on PPC budget optimization
12:18 Identify leaks in your funnel
12:59 Consider demographics
13:34 Compare PPC budget across different platforms
14:12 Adjust ad frequency
14:44 Analyze keywords for search ads
15:17 Use indirect attribution
15:54 Allocate budget to niche platforms
16:10 Distribute the budget according to the campaign hierarchy
16:49 Divide the budget between TOFU, BOFU, and branded keywords
17:35 Data-driven PPC budget tracking solution
19:03 Outro

Check out the free dashboard templates featured in this video:
Web Analytics dashboard https://l.rw.rw/web-analytics-ppc
Facebook Ads Dashboard https://l.rw.rw/facebook-ads-ppc
PPC multi-channel dashboard https://l.rw.rw/multichannel-dashboard-ppc
Linkedin Ads Dashboard https://l.rw.rw/linkedin-ads-ppc
Google Ads keywords performance dashboard https://l.rw.rw/google-ads-keywords-ppc
Facebook Ads & Brand Awareness Dashboard https://l.rw.rw/brand-awareness-ppc
PPC monthly budget dashboard for Google Sheets https://l.rw.rw/ppc-monthly-budget

Explore dozens of other templates and set them up within minutes! https://l.rw.rw/dashboard_templates

Check out the videos mentioned in this video:
Marketing Funnel vs Sales Funnel: What's the Difference https://youtu.be/Zxr56wrCLzA

For more information on PPC budgeting, visit Coupler.io blog https://blog.coupler.io/
Guide to PPC Budget Management and Tracking
https://blog.coupler.io/guide-to-ppc-budget-management-and-tracking/
Top PPC KPIs and OKRs to Track for Your Business in 2025
https://blog.coupler.io/ppc-kpis-and-ppc-okrs/
PPC Optimization Checklist & 3 Tips
https://blog.coupler.io/ppc-optimization/
Guide to Marketing Funnel vs Sales Funnel
https://blog.coupler.io/marketing-funnel-vs-sales-funnel/

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What is Coupler.io?

Coupler.io is a data automation and analytics platform that integrates data transfers from the business apps you use with over 200 available integrations. Over 800,000 users worldwide use Coupler.io to schedule automated data transfers, transform data, and bring it to various available destinations, including Google Sheets, Excel, BigQuery, Looker Studio, Power BI, and more. All available in a simple no-code interface that requires only a 5-minute setup.

See the complete list of the available data sources: https://bit.ly/3OP7in2

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