Welcome to our tutorial on Power BI for marketing. In this video Josh gives you all the basics of using Power BI for marketing analytics. You’ll learn:
How to get started with Power BI
How to connect your marketing data to Power BI and build the first report
How data modeling and transformations work
How Power BI compares to Tableau and Looker Studio
and much more!

Here’s the table of contents for this Power BI for marketers video. As always, jump to the section that interests you the most and enjoy!
0:00 Intro
0:18 Why Power BI in marketing is a great idea
0:40 How Power BI works
1:32 Power BI apps and getting started
3:29 Importing Excel workbook
4:25 Interface
4:52 Importing a lot more data
5:56 Power Query
7:35 Data modeling
8:39 Types of relationships
9:15 Customizing the relationships further
11:24 Alternative to data modeling in Power BI
11:53 Building the report
14:58 Slicers
15:31 Publishing a report
16:57 Power BI vs Tableau
18:20 Power BI vs Looker Studio (Data Studio)
19:52 Free dashboard templates
20:40 Final words

Grab some free Power BI dashboard templates: https://www.coupler.io/dashboard-examples?destination=Power+BI

For more information on Power BI, visit Coupler.io blog https://blog.coupler.io/
Power BI Tutorial: Analyze Data and Prepare Insightful Reports https://blog.coupler.io/power-bi-tutorial/
How to Do Power BI Forecasting for Marketing https://blog.coupler.io/power-bi-forecasting/
22 Best Power BI Dashboard Examples in 2024 https://blog.coupler.io/power-bi-dashboard-examples/

At Coupler.io Academy, we help you make sense of your data. We explain how to use spreadsheets, data warehouses, and BI tools. We share our tips on integrating data between apps and automating data transfers. Be sure to subscribe to our channel so you never miss a thing.

Learn more about Coupler.io and start a free trial at https://app.coupler.io/register/sign_up. No credit card is required.

What is Coupler.io?

Coupler.io is a data automation and analytics platform that integrates data transfers from the business apps you use with over 200 available integrations. Over 800,000 users worldwide use Coupler.io to schedule automated data transfers, transform data, and bring it to various available destinations, including Google Sheets, Excel, BigQuery, Looker Studio, Power BI, and more. All available in a simple no-code interface that requires only a 5-minute setup.

See the complete list of the available data sources: https://bit.ly/3OP7in2

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