SOURCES
How Much Does Google Ads Cost in 2023? https://www.wordstream.com/blog/ws/2015/05/21/how-much-does-adwords-cost#:~:text=The%20average%20cost%20per%20click,%2450%20or%20more%20per%20click
How Startups Can Use Influencer Marketing to Grow Their Business: https://grin.co/blog/influencer-marketing-for-startups/
Lessons on Bootstrapping a SaaS to $2M ARR https://saasclub.io/podcast/veed-io-bootstrapping-a-saas-to-2-million-274/
an Early Stage Startup Dooly is Using Video to 5X Response Rates: https://www.vidyard.com/customers/dooly-video-5x-response-rates/
DoorDash: Tony Xu https://www.npr.org/2018/11/09/666295686/doordash-tony-xu
How AirBnB Thrives on User Generated Content https://www.pixlee.com/blog/how-airbnb-thrives-on-user-generated-content
DUOLINGO Shareholder letter Q2 2023: https://investors.duolingo.com/static-files/b9352776-f83b-4544-907e-90cd307aca80
The Story of PayPal: https://medium.com/@bharath.bkj/the-story-of-paypal-b708efe83064
Viral Loops: https://viral-loops.com/blog/page/2/

MY FAVOURITE MARKETING COURSES
The Growth Marketing Minidegree by CXL: https://cxl.com/institute/programs/growth-marketing-training/#_r_elena28
Become great at Excel and Google Sheets: https://cxl.com/institute/online-course/excel-sheets-for-marketers/#_r_elena28

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TIMECODES
0:00 - An intro with a pinch of nerdy humor
0:43 - Micro-influencer marketing
1:25 - TOFU SEO content
2:34 - Personalized sales videos
3:18 - Customer interviews
3:49 - User-Generated Content (UGC)
4:43 - Short-form videos
5:27 - Referrals

ABOUT ME
Hey there! I am a digital marketer and startup advisor with 7+ years of experience. On this channel, I talk about all things marketing and share growth marketing career tips.

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