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Save 3 years of university courses by learning the most common marketing (and business) tips in just 15 minutes. Here are the terms I covered in the video:

0:00 Intro
0:23 AIDA (Awareness, Interest, Desire and Action)
0:51 Bounce rate
1:03 CMO (chief marketing officer)
1:16 CMS (content management system)
1:33 CPA (Cost Per Action)
2:03 CPC (Cost Per Click)
2:11 SQL (sales qualified lead)
2:31 MQL (Marketing qualified lead)
2:38 Cost Per Lead
2:57 Conversion rate
3:07 CTA (Call to Action)
3:30 CRO (Conversion Rate Optimization)
3:43 Heatmaps
4:01 CTR (Click-Through Rate)
4:27 OKR (Objectives and Key Results)
5:07 KPI (Key Performance Indicators)
5:21 PPC (Pay Per Click)
5:40 SaaS (Software As A Service)
5:56 Product Marketing
6:26 B2B (Business-to-Business)
6:40 B2C (business-to-Consumer)
6:50 SEO (Search Engine Optimization)
7:07 SEM (Search Engine Marketing)
7:26 SMM (Social Media Marketing)
7:35 WOM (Word-of-Mouth)
7:54 CLV (Customer Lifetime Value)
8:08 MRR (Monthly Recurring Revenue)
8:26 NPS (Net Promoter Score)
8:48 ROI (Return on Investment)
9:19 Growth marketing
9:52 Impression
10:06 Bid
10:15 Engagement
10:38 Lookalike audiences
11:20 Scrum
11:53 Pixel
12:03 Remarketing
12:03 Retargeting
12:16 PA (Page Authority)
12:16 DA (Domain Authority)
12:44 OR (Open Rate)
12:51 Evergreen Content
13:13 Churn
13:22 USP (Unique selling proposition)
13:31 A/B testing
13:44 UI (User Interface)
14:01 UPSELL
14:01 CROSS SELL
14:18 Niche market / business


How to create BEAUTIFUL presentation slides | Presentation tools, ideas, inspiration: https://www.youtube.com/watch?v=DXkGsBRH4pY&t=2s

My story of getting started a digital marketing career with no experience: https://www.youtube.com/watch?v=1tvllTuhNEI&t

Music: https://www.bensound.com

#DigitalMarketing #Business #MarketingForBeginners