Check out the Growth Marketing Minidegree by CXL: https://cxl.com/institute/programs/growth-marketing-training/#_r_elena28

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Want a personalized consultation on your marketing career? Drop me an email: [email protected]

Book a consultation with a growth mentor: https://bit.ly/3AB3AHV



WATCH NEXT:

What do data analysts ACTUALLY do? // Top 3 skills you need as a data analyst // Is coding needed? https://youtu.be/14dl-EuQTH8

Growth Marketing Interview Questions (With Answers) https://youtu.be/fiA8DpYSy50

Growth marketing courses — a waste of money? Where to learn growth marketing? https://youtu.be/kVC9ukHpa7A

GROWTH MARKETING EXPLAINED IN 2 MINUTES | What is growth marketing? https://youtu.be/-ge8FP8fgiU

GROWTH HACKING EXPLAINED IN 2 MINUTES. What is growth hacking?
https://youtu.be/KoAG0aHxiE0



TIMECODES:
0:00 - Why do you need A/B testing
1:04 - What does A/B testing actually mean?
1:36 - This is what you need to know before running an A/B test
1:47 - How to run an A/B test (step-by-step)
5:47 - What is a minimum data sample size and why you should care about it
8:04 - Let's talk about statistical significance
10:12 - Peeking at A/B testing. What does it really mean and why is this a problem?
11:49 - How to run A/B tests for low-traffic sites




USEFUL READS ON A/B TESTING:
Statistical Significance in A/B testing (and How People Misinterpret Probability)
https://data36.com/statistical-significance-in-ab-testing/

Optimizely Blog
https://www.optimizely.com/insights/blog/?categoryId=44121

A/B testing guide by VWO
https://vwo.com/ab-testing/


ABOUT ME:
Hey there! I am a digital marketer with 5 years of experience in B2B marketing. At the moment, I work as a growth marketer. On this channel, I talk about all things marketing and share growth marketing career tips. Wanna talk more? Hit me up on LinkedIn: https://www.linkedin.com/in/elenabez

Disclaimer: My opinions are my own and may not reflect that of my employer.

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#ABtesting #GrowthMarketing #GrowthHacking