Repurpose just one piece into WEEKS of content with one of my favorite tools – Riverside. Sign up to Riverside now https://riverside.fm/creators/affiliates/elena-bezborodova and use coupon code ELENA15 for a 15% discount.

TIMECODES
0:00 How to create a content marketing strategy
0:33 [step 1 ]
0:41 --- Resources & stakeholders
2:21 --- Goals
3:00 [step 2]
3:04 --- Content calendar
3:35 --- Creating 43 pieces of content out of one video with Riverside
6:26 --- Content briefs
6:38 --- Target audience
7:16 --- Competitor analysis
8:43 [step 3]
8:47 --- Content marketing reporting
9:10 --- Retrospective sessions

THE CONTENT MARKETING TEMPLATE I USED: https://easy-failing-049.notion.site/

USEFUL RESOURCES
Subscribe to my marketing newsletter: https://www.elenabez.com/
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Book a consultation with a growth mentor from the world’s leading startups: https://www.growthmentor.com/?ref=elenabezborodova

MY FAVOURITE TOOLS
Notion: https://affiliate.notion.so/pfu1tfxcvlrg
Hoppy Copy - Create amazing marketing & sales copy, super easily: https://www.hoppycopy.co/?via=elena

ABOUT ME
Hey there! I am a digital marketer and startup advisor with 8+ years of experience. I talk about all things marketing on this channel and share career tips.

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#growthmarketing #digitalmarketing #marketingcareer #contentmarketing #contentcalendar #riverside