A longer version of the GROWS Agile Marketing Growth Process is available here: https://youtu.be/Zr7iJ9A90Oc

Our growth marketing process is a step by step playbook to implement a rapid iterative-based approach to marketing. Campaigns are dead, the scientific approach is the new way to achieve growth.

David Arnoux from Growth Tribe will take you a short version of how to implement an agile growth marketing process within your organization. The GROWS process allows teams and individial to adopt an experiment, iterative approach to growth.

This video covers the following:

- Prerequisites to effective growth marketing (Business Model Canvas, Problem-Solution fit, Personas)
- Building personas
- The One Metric That Matters
- Pirate Funnels
- GROWS loops
- Gather Ideas
- Rank Ideas
- Outline Experiments
- Work work work
- Study Results


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