During Amsterdam’s Growth Marketing Conference we had a talk about E Commerce Psychology & Psychographic Marketing by Joris Fonteijn. Joris talks about the importance of marketing triggers, psychographic segmentation and persuasive techniques in E Commerce Psychology and how they help with Psychographic Marketing. Watch this short but informative video by Joris Fonteijn if you want to gain a deeper understanding of e commerce psychology & psychographic marketing.

Joris Fonteijn is Senior Persuasion Analyst at Crobox, a Saas company that specialises in persuasion profiling technology. Crobox helps eCommerce brands better understand and act on their shoppers behaviour in real time. They build unique profile data making use of consumer psychology and machine learning. Based on a strong combination of user, product and contextual data, Crobox predicts which persuasion principles do and don't work for each individual visitor.

An e commerce psychology & psychographic marketing expert, Joris specialises in behavioural change through influencing human behaviour with the use of scientific theories on social influence. He has studied Psychology comprehensively with his Master’s degree seeing him specialise in Cognitive Psychology.

This talk was given during Amsterdam’s Growth Marketing Conference on May 12th at the Growth Tribe Academy Campus. Growth Marketing Conference had its first continental European event in partnership with the Amsterdam and UK based digital skills training company, Growth Tribe, who also brought the Growth Marketing Conference to London on May 9th . Speakers at the event included Dennis Yu of Blitzmetrics, growth hacking extraordinaire Sujan Patel , SEO expert Clayton Wood and Eric Siu of Single Grain.


What you’ll learn from this talk:
Psychographic personas
Psychographic segmentation
Trigger-based marketing
Persuasion Profiling
E Commerce Psychology
Psychographic marketing


Joris Fonteijn is a renowned expert in the area of E Commerce Psychology & Psychographic Marketing.

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Video URL: https://youtu.be/XDN4csRBv20