In the third episode of Building a Team for Growth, we’re in conversation with Amplitude about customer retention growth teams. Get your guide to building teams for company growth here: https://hubs.la/H0WkQgw0

We’d also like to thank Justin Bauer, VP of Product from Amplitude, for being a great interviewee and providing us with fascinating insights into the structure and mindset of Amplitude’s business strategy and customer retention growth teams.

So far this series, we’ve covered three variations of teams for company growth: the Standard Growth Team, the Lead Generation Team and the Customer Retention Growth Team.

When you’re optimising your company structure for growth, introducing business growth strategies and customer retention strategies, every team member needs to be a valuable addition to the growth team.

When you're hiring for business growth, it’s important to remember that team members to be data driven, which is why customer retention growth teams usually require extra development power, UX skills and data scientists.

1:16 - Why does the customer retention growth team require more developers?
2:03 - How does Amplitude approach growth as a company?
3:00 - Who looks after that, is it the sales team or the growth team?
3:23 - When we talk about building teams, we want to think about who we want to hire and what skills we want to bring onto the team. Could you give us some tips on that?
5:09 - How does Amplitude work on retention? What’s the process?
8:30 - How does the organisation work? Do you work in sprints?
9:58 - What are some of the most common mistakes you see from companies in relation to retention?

Want to know more about how to grow a business? Check out the other types of growth teams we’ve featured in the series so far!

Don’t forget to download your guide to customer retention growth teams here: https://hubs.la/H0WkQgw0

And here's a bunch of links to awesome Amplitude content:

Website: https://amplitude.com/

Amplitude Twitter: https://twitter.com/amplitude_hq?lang=en

Justin Bauer’s Twitter: https://twitter.com/justinjbauer?lang=en

Justin and other top product experts share their thoughts and learnings all the time on the blog: https://amplitude.com/blog/category/perspectives

Retention playbook https://www.productanalyticsplaybook.com/
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Video URL: https://youtu.be/9y6k12QzLe4

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