Let's Talk about B2B Growth: The Growth Career in B2B for Beginners with Guillaume Cabane & David Arnoux
Embark on a journey into the world of B2B Growth Marketing as Guillaume Cabane, Co-Founder and GP at HyperGrowth Partners, and David Arnoux, CEO & Co-Founder of Growth Tribe, unveil the incredible opportunities and insights for beginners in the dynamic field of B2B growth. The growth career in B2B offers opportunities for beginners, emphasising the importance of growth fundamentals, behavioural psychology, marketing basics, and analytics; startups need effective marketing to succeed, even with subpar products; joining a young company as a generalist can be beneficial with active learning and community engagement.
Key Lessons Shared:
The Importance of Growth Fundamentals for Career Success
Behavioral Psychology: A Cornerstone in B2B Marketing Mastery
Marketing Basics: Building a Solid Foundation for Growth
Analytics: Unleashing the Power of Data-Driven Decision-Making
Startups Need Effective Marketing, Even with Subpar Products
Joining a Young Company as a Generalist: Benefits of Active Learning and Community Engagement
About the Speakers:
Guillaume Cabane: Co-Founder and GP at HyperGrowth Partners, sharing invaluable insights with beginner B2B enthusiasts.
David Arnoux: CEO & Co-Founder of Growth Tribe, a pioneer in shaping growth careers and fostering active learning.
Discover the secrets behind successful B2B pricing! Hit subscribe, like, and share to stay ahead in the dynamic world of B2B Growth Marketing.
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