Let's Talk about B2B Growth: Customer Acquisition & Retention with Guillaume Cabane & David Arnoux

Unlock the secrets to B2B Growth Marketing as Guillaume Cabane, Co-Founder and GP at HyperGrowth Partners, and David Arnoux, CEO & Co-Founder of Growth Tribe, take you on a journey through innovative strategies that redefine customer acquisition and retention. With a focus on optimizing the funnel and acquisition costs by using the term "drop-off" instead of "conversion rate" in B2B growth marketing, and prioritize activation and usage retention to fuel acquisition and growth, while using simple tools to find correlations between specific events and focusing on net dollar retention and increasing usage and upsells rather than predicting churn.

Key Strategies Explored:

Optimize Funnel by Focusing on "Drop-off" Instead of Conversion Rate
Prioritize Activation and Usage Retention for Sustainable Growth
Simple Tools to Uncover Correlations between Specific Events
Net Dollar Retention: The Key Metric for Long-Term Success
Increase Usage and Upsells to Propel Business Growth

About the Speakers:
Guillaume Cabane: Renowned Co-Founder and GP at HyperGrowth Partners, bringing unparalleled expertise in B2B SaaS growth.
David Arnoux: Dynamic CEO & Co-Founder of Growth Tribe, a pioneer in the field of B2B Growth Marketing.

Don't miss out on this knowledge-packed session that will transform your B2B growth game! Hit subscribe, like, and share to stay ahead in the ever-evolving landscape of B2B Growth Marketing.

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