Discover how to craft effective surveys and interviews to uncover valuable insights, driving informed decisions and boosting growth in the digital landscape. Explore the pivotal role of qualitative data in growth marketing strategies with Corbin Norman, Senior Growth Manager at Connecterra, and host Alain Abou Athmeh, Growth Marketing Strategist and learn how you can gauge product market fit effectively.

Key Takeaways:
Importance of asking insightful questions to gather qualitative data effectively.
Strategies for understanding user behaviour beyond surface-level interactions.
Leveraging qualitative insights to inform product development and marketing strategies.
Enhancing customer development skills to continuously validate assumptions and drive growth.

Speakers:
• Alain Abou Athmeh: Growth Marketing Strategist & Public Speaker at Growth Tribe.
• Corbin Norman: Senior Growth Manager at Connecterra, Board Member at Hypherdata.

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Keywords:
Growth marketing, Qualitative data, Customer insights, Surveys, Interviews, User behaviour, Product development, Marketing strategies, Customer development, Digital skills

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