Discover how to harness the power of data and experimentation to drive sustainable growth in the digital landscape. Delve into the world of growth marketing as Alain Abou Athmeh, Growth Marketing Strategist, unravels the complexities of data-driven decision-making with Corbin Norman, Senior Growth Manager at Connecterra and learn why data-driven decision will change your strategy

Key Takeaways:
Importance of prioritising data in growth marketing strategies.
Understanding the quantitative and qualitative aspects of data analysis.
Balancing insights from user behaviour with direct customer feedback.
Overcoming hurdles and common mistakes in early experimentation programs.
Strategies for setting up effective experimentation programs in B2B companies.

Speakers:
• Alain Abou Athmeh: Growth Marketing Strategist & Public Speaker at Growth Tribe.
• Corbin Norman: Senior Growth Manager at Connecterra, Board Member at Hypherdata.

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Keywords:
Growth marketing, Data-driven decision making, Experimentation, Digital skills, Quantitative analysis, Qualitative analysis, User behaviour, B2B companies, Sustainable growth, Marketing strategies

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