I started an eCommerce store that generates millions of dollars each year and in this video, I will share how I took it from zero to the first million dollars.

My name is Rish and I'm an eCommerce marketing consultant and consulting CMO. In this video, I'll share the exact step-by-step process I follow to scale eCommerce stores to 7 figures in revenue.

This video is great for beginners who are just starting an online business and also for experienced business owners who want to understand the process of starting and growing a successful e-commerce store.

We will talk about the following points -

1. Finding or creating products
2. Setting up your e-commerce store
3. Optimising your page for conversions
4. Finding your target audience
5. Finding winners for your e-commerce business
6. Scaling the campaigns

Step 1: Finding or creating products
There are different ways to do this - You can have digital or info products, or use dropshipping websites like spocket or Oberlo. You can also find suppliers or manufacture products yourself!

Step 2: Setup your store
You can use a marketplace like Amazon or Etsy or you can set up your own store on Shopify. To set up your own store on Shopify, you will need to upload product CSV and find a good theme from the Shopify theme Store.

It's also important to optimize your product pages for conversions.

Step 3. Find your Audience
You can find your target audience and drive traffic to your store using ad platforms, influencers, ads on social as well as search channels.

Step 4. Find Winners
Find a product-audience-price fit.
Find the right audience that will buy your products and the right price for them.

5. Scale your campaigns
Set your traffic goals based on target revenue and store conversion rate.
And then, repeat the process with new products

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Timestamps
00:00 - Introduction
00:32 - Step 1: Products
01:07 - Step 2: Store
02:56 - Step 3: Audience
04:22 - Step 4: Find Winners
05:58 - Step 5: Scale