A great marketing campaigns comes with detailed planning and strategy. Influencer Marketing is no different.

In this video, I will share 10 questions you need to answer in order to create a perfect influencer marketing campaign strategy.

The questions we will explore in the video are the following:
Introduction
Q1. What is the campaign objective?
Q2. What's the best size of influencer for your campaign?
Q3. What are the key campaign success metrics?
Q4. Who is the target audience for this campaign?
Q5. What channels is your audience on?
Q6. What content type would work the best for your audience?
Q7. What is your budget?
Q8. What is your engagement model with influencers?
Q9. What are your timelines?
Q10. What is the best influencer collaboration approach for your campaign objectives?

00:00 Introduction
00:50 Campaign objectives
01:38 Influencer types by size
05:23 Campaign success metrics
06:50 Target audience
08:05 Key channels
08:40 Content types
09:50 Budget
10:22 Engagement model
11:00 Timelines
12:10 Collaboration approach

Check out the complete influencer marketing course here:
https://academy.mapplinks.com/complete-influencer-marketing-course