The digital ecosystem is undergoing a huge transformation with a lot of new tech coming at us at the same time.

In this video we'll look at how to navigate this transformation with 22 digital marketing strategies specifically planned for 2022 and beyond.

1 Focus on high value content
2 Fire your SEO specialists - Don't chase the algorithm
3 Implement AI in SEO
4 Don't rely on click funnels
5 Go broader on conversion ads
6 Switch to On-platform FB ads - Use on-platform ads data to create retargeting lists
7 Reduce dependancy on third-party data - Acquire more zero-party data
8 Get innovative with email marketing - Forget about open rates
9 Use personalisation in emails
10 Use AI to implement email flows and Have longer email flows
11 Create all forms of video - live, short form and long form
12 Get on live shopping
13 Start your podcast or get on other people's podcast
14 Share more insightful content on LinkedIn - Stop posting polls on LinkedIn for everything
15 Ditch automated LinkedIn pods and get rid of bot comments
16 Expand your influencer database
17 Convert influencers to ambassadors
18 Run whitelisting campaigns with influencers
19 Leverage word of mouth - advocates, affiliates, influencers, ambassadors
20 Learn about web 3.0 - Run web 3.0 marketing experiments
21 Experiment with new ad formats channels
22 Focus on channel diversification as well as building an omni-channel presence