Google Trends is an untapped resource for marketers and entrepreneurs. In this video, I will show you how to use Google Trends using 5 real business and marketing research examples.

First, we will take the example of a SaaS startup and learn how to find blog topics and drive traffic to the blogs.

Second, we will find the best market location and product for a physical business with the example of a restaurant business.

Third, using the example of a travel blogger, we will see how to create a keyword research strategy and SEO strategy using Google Trends.

Fourth, we will use the tool for academic research and find interesting insights based on search keyword trend research data.

In the final example, we will research for a fitness company for both B2C and B2B decision making using Google Trends.

The basic use of Google Trends is to compare search topics and see which one is more popular. However, in this post, we will explore the offbeat and creative ways marketers can use Google Trends to do much more.

Go specific while entering keywords

By default, when you input a keyword or phrase on Google Trends, it'll consider it a search term. However, if you're doing specific research on a brand name or a topic, make sure you select the right category from the dropdown before doing your research and analysis.

Note: On Google Trends, a topic is a group of terms that share the same concept. This is different than the exact search term.

When you're typing your query on the tool, you will notice the auto-populated options. Here you can see "search term" written next to the terms. And the suggestions that show up which do not have the word search term are Topics.

You can start broad with topics and then either narrow down to search terms, or go even broader with categories.

Use Related Topics for Comparisons

You might be starting with a single keyword and don't have another keyword in mind to do a comparison.

However, once you enter your first keyword on the tool, you can find the 'related topics' to get new topics to compare them to. Comparison is quite useful to get better insights into your search terms or target keywords.

Focus on your target audience using geo filters

As marketers and entrepreneurs, it's very important we are researching data that matches our target audience. Luckily, Google Trends has optional to do this.

For example, If I'm a business with my target audience in Australia, I should check the data and analysis for Australia and not the worldwide trends.

The term Breakout means that the search or trend grew by more than 5000%.

Related queries on Google Trends

I would then include these keywords on my product pages based on how relevant they are. I can also write new blogs on these topics and link my product pages from the blogs to drive traffic to the store listings.

Find where your target audience lives

Let's say you're an online fitness coach in the USA. Even though you can work with customers across the country, you want to run a campaign targeted to specific regions.

To find which regions will have the most interest in a service like yours, just enter the search term on Google Trends and go to the 'Interest by subregion' section.

Remember to set your country filter as the United States and choose a time duration of 6 months to get more relevant and recent data as you're going to promote the business now.

Use the search trends data to plan campaigns in different stages of the funnel

You can run your campaign to the locations where your search keywords are already popular and have an interest in the acquisition.

On the other hand, you can create another campaign for other regions where the search term has low popularity for awareness.

Once you have the search trends data and keywords, You need to understand the marketing funnel and plan your campaigns accordingly based on the stage your target audience is in.

So the low-interest areas should not be excluded from your marketing strategy which is a mistake beginners usually make.

Pick the right keywords for your content

A great way to use Google trends data is to find content ideas. Let's say you have a blog about passive income and you're looking for blog topics that have high interest.

Find Interests to Create Targeted Audience for Ad Campaigns

Now that you know your keywords, you can also find the interests of your audience so you can create targeted campaigns on Facebook or Google ads.

Google defines the related interests as "Users searching for your term also searched for these topics." so we can be sure about using them to create our audience.

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