This video is a complete guide to designing an effective digital marketing campaign. To build a new digital marketing campaign, there are 5 key questions you need to answer:

Question 1: Why? The Goal of your Campaign.
Question 2: Who? The Target Audience of your Campaign.
Question 3: Where? The Channels for your Campaign.
Question 4: What? The Content and Content-Type for your Campaign.
Question 5: When? The Dates and Duration of your Campaign.

In the video, I'll take you through all the questions step-by-step with examples from different types of businesses and their digital marketing campaigns.

0:00 The 5 Steps
0:27 Question 1: Why? The Goal
2:59 Question 2: Who? The Target Audience
4:48 Question 3: Where? The Channels
6:04 Question 4: What? The Content and Content-Type
7:40 Question 5: When? The Dates and Duration

We will see both B2B and B2C examples and how they would answer each question to build their digital marketing campaign.

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You can also check out our full marketing courses at Mapplinks Academy: academy.mapplinks.com.

In case of any questions while designing your own digital marketing campaigns, feel free to leave a comment on this video.

All the best for your future marketing campaigns!