The digital landscape has changed a lot over time and if you want to be in high demand as a digital marketer, then you must develop these 5 digital marketing skills that I'm going to share in the video.

I'm not going to repeat the same digital marketing skills like SEO, social media, and paid ads which are all great - but I'm going to talk about skills that can really give you the edge and differentiate you from all other digital marketers.

1. Copywriting
-It applies to all digital marketing channels
-Translates to sales
-Conversion rates are influenced by copy

2. User Experience
-All algorithms are driven by UX
-Both Search and Social marketing channels want a better experience for users

3. Personalization
-Dynamic personalization
-Email marketing and the importance of first-party data

4. Community building
-Importance of building an audience
- Web 3.0 space

5. Analytics for Digital Marketing
-Collect data, get insights, make decisions, improve results

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Timestamps
00:00 Introduction
00:55 Copywriting
01:39 User Experience
02:24 Personalization
03:13 Community Building
03:45 Analytics