What’s your Klaviyo marketing score?

If you’re an Ecom D2C brand, Book a call with me to find out: https://cal.com/rishdev

At Mapplinks, we audit Ecommerce D2C brands based on five key pillars:
• Optins: This refers to how you capture email addresses
• Flows: These are automated email sequences triggered by user behavior
• Campaigns & Segmentation: This involves sending targeted emails based on specific occasions or customer segments
• Deliverability: This refers to the ability to get emails delivered to inboxes
• Branding & Design: Emails should be consistent with your brand identity and optimized for mobile devices

Our audit assigns weights to each pillar (Optins, Flows & Campaigns weighting the most), and concludes by explaining how these factors are used to create a score for an e-commerce email marketing strategy. A low score indicates potential for improvement, regardless of current revenue generated by email marketing.

0:00 - Introduction
0:29 - The Five Pillars
4:47 - Understanding the Value of Opt-ins
7:12 - Understanding the Flows
9:18 - Campaigns & Segmentations
11:48 - Importance of Deliverability
12:44 - Calculating the Audit Score