Improving your conversion rate is one of the most underrated ways to improve your e-commerce ROI.

By taking your conversion rate from 1% to 2%, you're doubling your sales as well as your ROAS and ROI.

In this video, I will share 10 ways to double your sales with conversion rate optimization.

Here are my top 10 tips to double your conversion rate-

Tip 1: Improve Your Website Speed- Whenever your website loads faster, your conversion rate is going to be better. You can do a Google speed test for your website and optimize it for speed.

Tip 2: Play with your price points- Try testing your products at 2 different price points. You can try showing 2 versions of prices to your audience- one version to 50% of your audience and another version to the rest of your audience. You can use Google Optimize for this.

Tip 3: Add a WAS price or Before price- Add a higher price as your before price, this way the user feels that they're getting a discount on the price.

Tip 4: Showcase Product Reviews- You can use visual or text-based reviews for your products. It's great to have social proof in the form of Instagram or Facebook posts of people reviewing your product.

Tip 5: Give Free Shipping- Keep a threshold beyond which the users will get free shipping.

Tip 6: Use buy now, pay later apps- Apps like AfterPay can be integrated into your store. This will help people to make a purchase and pay in installments.

Tip 7: Have multiple options for payment- It's great to have multiple payment options that your customers use on your checkout page.

Tip 8: Have a cart expiry time- Show your customers an expiry timer after which the cart will expire. This gives the customer an urgency to make the purchase.

Tip 9: Do not require a sign-up for checkout- Requiring a sign-up may reduce the conversion rate on your website. Make sure you have the option of checking out as a guest enabled on your website.

Tip 10: Have a clear, extended return policy- Try and have at least a 60 or 90-day return policy on your store. This helps the customer make the decision to purchase from your store.

These are some of the best and underrated ways to boost sales on your store. Try out these tips to boost your conversion rate.

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Timestamps
00:00 Introduction
02:40 Website Speed
03:24 Price point testing
04:23 Before price
04:54 Product Reviews
05:20 Free Shipping
05:40 Buy Now, Pay Later
05:59 Payment options
06:23 Cart expiry
06:57 Checkout as guest
07:21 Return policy