In this video, I will give you 5 tips to improve conversion rates and the average order value of your eCommerce store using Growth Marketing.

Growth Marketing involves an experiment-led process that helps improve focus metrics that matter for our business.

For e-commerce businesses, conversion rate and average order value are key metrics to focus on.

In the video, I will explain what each of these metrics means followed by tips to improve these metrics as a growth marketer.

0:00 Introduction
0:52 What is Conversion Rate?
1:18 What is Average Order Value?
2:26 Revenue-based Calculation Example
3:55 Relationship between Conversion Rate and Average Order Value
7:44 Tip 1 & 2
8:40 Tip 3
10:30 Tip 4
11:24 Tip 5