You can double your eCommerce conversion rate with this simple pricing hack.

Strikethrough pricing hack, Old and New price hack, Discounted price hack, or Before and After price hack used on Shopify, Sale price v/s your price on Amazon, are all different names used for this hack and they all mean the same: A product price is struck out and the new discounted price is highlighted.

The hack works well with human psychology and here is why we think it helps boost conversions on your product pages and eCommerce websites.

Why does the pricing hack work to boost conversion rates?

Lets the buyers compare the price from an old price to the new discounted price

It gives a sense of satisfaction by showing the advantage of a discounted deal.

Shopify, Amazon and other eCommerce sites provide an inbuilt feature where you can implement this hack in less than a minute.