Find tIn this video, you're going to learn what is growth marketing and how to become a growth marketer.
Here are the growth marketing steps I cover in the video:
First, you’ll learn and understand what growth marketing means and how it's different from growth hacking and digital marketing. You will also see some examples of growth marketing experiments.
Next, I’ll show you how to build a growth marketing mindset. These mindsets will make you an elite growth marketer.
The next step to becoming a growth marketer is to learn the growth marketing process. Once you have a process, you can rely on it to execute and build multiple growth marketing systems that I call "growth marketing machines".
Next, I talk about metrics. All your growth marketing experiments will focus on specific growth metrics. We will see the growth funnel together and get a list of metrics we must measure and improve.
Then, I will show you all the skills you need to become a growth marketer. Growth marketing includes 3 different skill buckets or skillsets and multiple skills within each set.
Finally, we will bring it all together and see how we can build a growth marketing machine. You will become an elite growth marketer by repeating this blueprint and improving it consistently.
Timestamps
00:00 Introduction
03:48 What is Growth Marketing
08:00 Build a Growth Marketing Mindset
15:30 Master the process
17:52 Growth Marketing Metrics
20:33 Growth Marketing Skills
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