Welcome to our YouTube course on Lean Analytics for Growth Marketing! In this comprehensive video, we delve into the world of Lean Analytics and its application to drive growth in your marketing efforts.

Join us as we explore the fundamental concepts of Lean Analytics and how it can help you measure progress efficiently. Discover the power of defining specific metrics, setting timelines, and visualizing your desired outcomes.

Throughout the video, we share our personal goals, including one person's aim to gain weight and the other's objective to reduce body fat percentage. By using our own experiences as examples, we bring the concepts of Lean Analytics to life and demonstrate their real-world applications.

Learn about the North Star metric and how it represents your primary goal. We also delve into supporting metrics that contribute to your overall objective, providing you with a holistic understanding of your progress. Discover the importance of using percentages and ratios as metrics and how they offer valuable insights compared to absolute numbers.

Whether you're a growth marketer, entrepreneur, or simply interested in leveraging analytics to drive results, this course is perfect for you. Join us on this informative journey, where we emphasize the importance of goal setting, metric definition, and aligning them with your business or personal journey.

Unlock the potential of Lean Analytics and revolutionize your growth marketing strategy. Watch this video now to gain valuable insights and take your marketing efforts to new heights!

Don't forget to subscribe to our channel for more insightful content on marketing, analytics, and business growth.

Timestamps
00:00 Introduction
02:18 Goals and metrics (Personal Examples)
11:17 Stage-Specific Metrics
16:24 Cohort Analysis
19:20 Choosing the Right Tools
22:08 Stages of Lean Analytics
25:40 Metrics
26:12 Framework (5 Ps)

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