Welcome to Day Two of our 30-day Growth Marketing Course! In this video, we'll be discussing the key differences between growth marketing and digital marketing.
While both growth marketing and digital marketing involve leveraging digital channels to reach and engage with your target audience, there are some fundamental differences in their approach.

Growth Marketing is also called full-funnel marketing because we are focusing on the entire user journey, the entire funnel. The A3R3 funnel or the AAARRR funnel stands for the following- Awareness, Acquisition, Activation, Retention, Revenue, Referral
Unlike Digital Marketing where we focus on acquiring and activating the user, through Growth Marketing we are not only acquiring or activating the customers but also retaining them and possibly converting them into getting more referrals.

Digital marketing is a broad term that encompasses all online marketing efforts, including search engine optimization (SEO), social media marketing, email marketing, content marketing, and paid advertising. The goal of digital marketing is to increase brand awareness, generate leads, and ultimately drive conversions.
On the other hand, growth marketing is a data-driven approach that focuses on identifying and optimizing the tactics that can drive rapid and sustainable business growth. Unlike digital marketing, growth marketing is not limited to online channels and can include offline tactics such as events, partnerships, and word-of-mouth marketing.

Understanding the differences between growth marketing and digital marketing is essential for creating a successful marketing strategy that can drive sustainable growth for your business. So stay tuned for more videos, where we'll be diving deeper into the world of growth marketing and exploring the tactics that can help you achieve your growth goals.

Timestamps
00:00 Introduction
03:44 Full Funnel (A3R3)
04:36 Awareness and Acquisition
06:47 Acquisition and Activation
09:00 Activation and Retention
10:13 Referral
11:24 Exceptions to the funnel (Examples)
15:10 Summary
15:55 Metrics for each stage
17:56 Conclusion

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