This video tutorial talks about the difference between Business to Business (B2B) and Business to Consumer (B2C) marketing. Apart from that, the video explains the basic meaning of the word marketing, and 4 P's of marketing, i.e. marketing mix. Further, in this video an introduction of Business to Business (B2B) marketing is given.

In the same way Business to Consumer (B2C) marketing has been discussed. The video ends with a comparison chart explaining the difference between the two