#marketingenglish #englishformarketing #businessenglishvocabulary
Download more business English videos from:
https://www.businessenglishpod.com/category/marketing/

In our previous English for marketing lesson (VV 18), we focused on developing a brand. In this lesson, we'll look at ways to promote a brand.

To be successful, a brand needs to be managed. Brand equity - its marketing strength – and differentiation – how it is different from competitors - need to be considered when developing a brand strategy, or long-term marketing plan.

As always, customers are a key ingredient. Who will receive your marketing message? That’s your market segment. How do customers view the brand? That question is answered by its positioning. Do customers repeatedly buy the brand? That’s all part of brand loyalty.

Once the brand is established, there are ways to take it further. Niche marketing can help you reach more specific groups of customers. Rebranding, co-branding, and brand stretching are all ways to adjust your brand in response to changing tastes and values. In the end, a successful brand will help your company become a market leader.

English for Marketing | Marketing English | Business English Vocabulary