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In this English for marketing lesson, we'll look at business English vocabulary related to Internet marketing and SEO, particularly activities related to search engine marketing, or SEM.

Companies use SEO, or search engine optimization, to improve a web page's SERP position. This involves activities such as link building as well as on-page optimization, in which advertisers use keywords to attract search engines. Accepted approaches to SEO are referred to as White Hat SEO and attempts to trick search engines are called Black Hat SEO.