Download this business English vocabulary lesson: https://www.businessenglishpod.com/2015/11/18/video-vocab-45-english-vocabulary-lesson-four-4-ps-the-marketing-mix-1

In the business English vocabulary lesson, we’re going to look at English vocabulary for the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. First we’ll cover ideas related to the product, which includes differentiation and positioning. A company’s products must also reflect its branding. The second P is price, and we’ll look at ideas such as penetration pricing and loss leaders, as well as price points.