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Anyone who uses the internet and sends or receives information online should know about HTPPS. But what is HTTPS, why do you see it in the web address of some websites and how does it protect a website? Watch this video to get answers to all your questions.

Things explained in the video:
-What is HTTPS
-How it protects your site & how does it work

Why is HTTPS important?

HTTP (Hypertext Transfer Protocol Secure) is the secure version of HTTP, which is a protocol used by web servers and browsers to exchange data. What’s the extra ‘S’ for? It is for the SSL certificate – the technology that encrypts your connection to a site, preventing hackers from intercepting your data.

Along with web developers, web designers and IT professionals, it is essential for online banking customers and online shoppers to be aware of HTTPS as it helps protect their sensitive personal and financial information while making transactions online.

A few reasons why HTTPS is important are:

1)It is good for search
When all the quality signals are equal for two websites, however, one is on HTTP and the other one is on HTTPS, the one with the HTTPS may get that extra boost that is needed to rank above the other result. This is because Google prefers HTTPS-enabled websites over HTTP or non-HTTPS versions.

2)It is better for users
SSL helps prevent man-in-the-middle and keeps the information secure, making HTTPS important, especially if your website has a login functionality or accepts credit cards. With the rising number of cyberattacks, users would want to be assured that their private information is safe.

3) Essential for AMP
Your website should be AMP (Accelerated Mobile Pages) optimized. The primary advantages of AMP-optimized pages are - it reduces the bounce rate and load time, make your website mobile-friendly and enhance SEO. And if you want to enable AMP on your website, it is essential to have an HTTPS or SSL certificate.

So, if you want your website SEO to stay strong – on both mobile and desktop – and you don’t want to lose your digital sales revenue, it is easy to see why you should enable HTTPS on your website.

Timestamps
00:00:00 Introduction
00:00:39 What is HTTPS
00:00:59 How it protects your site
00:01:32 How does HTTPS work

Additional Resources

You can read a couple of our blogs on how to add HTTP to your domain, install an SSL certificate and secure your website.

https://www.bluehost.com/blog/how-to-add-https-to-your-domain-and-install-an-ssl-certificate-to-protect-your-customers/
https://www.bluehost.com/blog/how-to-secure-your-website/

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