You've got a blog and you want it to generate leads for your business from it, right? We’re showing you how.———Get a Free Marketing Review https://exposureninja.com/ryt/review/

Pick up any guide about digital marketing and you’re guaranteed to see something about writing blogs being a key requirement. But how exactly do you write blog posts that generate leads and bring in customers?

Many brands and marketers make the mistake of writing blog posts geared towards one thing: sales.

Sure, all marketing is about generating profit. But blog writing offers an organic, if not indirect, approach towards that goal. As counterintuitive as it sounds, salesy content has a much lower chance of capturing leads than content that’s more informative and educational.

Our Head Ninja Tim breaks down five basic tips to effectively write and format your blog posts into lead-generating machines.

⏲ Timestamps
00:00 — Introduction
01:15 — Understanding the customer journey
05:43 — Tip #1: Write about a problem people have
06:48 — Tip #2: Write a compelling headline
07:34 — Tip #3: Start with a catchy opening paragraph
08:51 — Tip #4: Include a compelling call-to-action (CTA)
11:24 — Tip #5: Link to relevant products and services
16:15 — Recap

Websites and Pages Featured in the Video
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What to do if your boiler loses pressure - British Gas
https://www.britishgas.co.uk/home-services/boilers-and-heating/guides/boiler-pressure.html

20+ tips for buying a new car – MoneySavingExpert
https://www.moneysavingexpert.com/car-finance/buying-new-car/

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Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, and website design and development.

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