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Featured snippets are a design format used by Google in their search results to provide the answer to searches with the search results. They're brilliant for website visibility, and in this video, we'll explain how to get featured snippets for yourself ——— get your free website review @ https://exposureninja.com/ryt/review/

00:00 What is a Featured Snippet?
00:45 How many types of Featured Snippet are there?
01:10 Why you should care about Featured Snippets
03:02 Should we be worried about Featured Snippets?
How To Get Featured Snippets
03:57 Step 1 - Focus on questions
06:00 Step 2 - Plan and create your content
07:00 Step 3 - Format your content correctly
09:04 Step 4 - Use images in your content
09:40 Step 5 - Markup your content
10:20 Video recap

Featured Snippets are the boxed answers you see at the top of Google for some searches, normally informational searches. If you search for "what is a stocks and shares isa" then you'll get a text-box with the answer. If you search for "how to tie a tie" then you'll see a video Featured Snippet. When you search for "best live casinos" then you'll get a table Featured Snippet which lists the details for each casino.

Owning the website which features in the Featured Snippet position is highly beneficial as you'll have more visibility than the other websites linked beneath it due to the space the Featured Snippet takes up. It makes it more likely that you website will be clicked on, but (depending on the completeness of the answer) it may mean that people read the answer and don't visit your website.

Given the upsides and downsides, it's best to make sure your website features in the Featured Snippet rather than your competitor, so fighting for the Featured Snippets your related search queries have is paramount and should be a priority in your search marketing strategy.

RESOURCES MENTIONED

[Video referenced] How To Outrank High Authority Websites and Get Featured Snippets (podcast)
https://www.youtube.com/watch?v=2jS-TRltyo0

https://answerthepublic.com/

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Who Are Exposure Ninja?

Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.

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