Find out how we used Google's Featured Snippets to increase our client's traffic by 129% in the last six months ——— get your free website review @ https://exposureninja.com/ryt/review/
Featured Snippets are one of our favourite parts of Google's search results page design. They're not only highly useful and helpful for people looking for quick answers to their questions, they're also highly effective at making a website more visible in the search results and more likely to be clicked on.
This year we've been helping several clients to increase their ranking in search and organic traffic by focusing on Featured Snippets relevant to their business. We look at the types of informational questions their customers are asking, how Google is currently providing the answers to those questions within the search results, and then optimising our client's content to match what Google is looking for (whilst, at the same time, making the best content for the customer as possible).
One client has seen a 129% increase in traffic from work we've done this year to make their website more visible for several high-value Featured Snippets.
The process we followed to claim their best Featured Snippets can be followed and replicated by every business, as we show you in this video.
You can use the following timestamps to jump straight to the four simple steps needed to optimise your content for Featured Snippets.
How We Did It — Step-by-Step
01:15 Step 1 — Brainstorm your topics and featured snippet targets
03:48 Step 2 — Optimise your existing content
05:09 Step 3 — Build out your related content
05:43 Step 4 — Earn some links
RESOURCES MENTIONED
https://www.answerthepublic.com/
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DIGITAL MARKETING PLAYLISTS
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Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, and website design and development.
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https://www.youtube.com/watch?v=81qcUKRidcQ