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When it comes to running ads on search and social media, the main issues we see with B2B marketing in particular are around creativity and targeting.

The key to pay-per-click advertising is always the same, no matter your industry — getting great ads in front of the right people at the right time.

To do this well in B2B you need to start by looking at the conversion funnel your customers are going through and understand the pain points they have throughout this funnel.

Ready to smash your competitor’s PPC out of the park?

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Mentioned Links / Resources
thankyouninjas.com

Some links within this video are affiliate links which Exposure Ninja receives a fee for promoting (these links are not sponsored). Exposure Ninja only promotes services we already use within our marketing stack.

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Timestamps
00:00 — Intro
01:34 — The Buyer Journey
04:21 — Competitor Research
07:33 — Ad Placement
09:57 — Ad Creative

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Read our blog posts: https://exposureninja.com/blog/

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Who We Are
Exposure Ninja is an industry-leading digital marketing agency delivering high-ROI marketing campaigns to businesses around the world.

The Nottingham and London-based agency specialises in performance-driven SEO, Content Marketing, PPC, Email Marketing, and Website Development.

Exposure Ninja is a proud Certified B Corporation.

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Scripted by: Jess Percival
Recorded by: Tim Cameron-Kitchen
Edited by: DirekVim
Thumbnail by: Dale Davies
Produced by: Jess Percival, Dale Davies, and Tim Cameron-Kitchen

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#ExposureNinja #PPC