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Discover how to track any contact form as a Google Ads conversion tracking in this tutorial. One of the main leads conversions to set up so you can do conversion tracking for leads on Google Ads is a contact form. The best way to do it is redirect it to a Thank You page so you know the form is submitted. However, you can use Google Tag Manager and the Google Tag Assistant to track the variables of your form. Then you can use a variable to track every time someone clicks on the form.