Hearing what people are saying is nice, but it’s not enough. Retentive listening is about remembering the message, which takes concentration. How’s your memory? Business communications usually requires taking appropriate action based on the message. How can we take action if we don’t understand or remember the message?

To maximize listening, you need to look the person in the eye and concentrate with your mind on what they say. If your eyes are looking but your mind is wandering, bring it back. Try repeating what the person is saying word for word as they speak. Active listening can help you concentrate and remember messages.