Companies want to know how their employees and customers feel about them, and they agree they should conduct surveys more than once a year. By waiting so long, feedback is often no longer relevant. Survey feedback is an OD technique that uses a questionnaire to gather data that are used as the basis for change.

The survey feedback technique is commonly used to measure the organizational climate, or morale, which is a measure of job satisfaction. Based on the results, the organization may set up training programs. Some of the signs that an organization may have a climate problem include high rates of tardiness, absenteeism, and turnover.

When employees have many complaints, talk about unionization or striking, and lack pride in their work, the organization may have a climate problem that should be corrected. Organizational climate is measured in the same way job satisfaction is. Survey feedback is the most common approach. But the dimensions included in the questionnaire vary from organization to organization.