Creativity means the ability to develop unique alternatives to solve problems. Innovation is the organizational implementation of the creative ideas. Innovation is important to organizational success, and many companies are working to enhance creativity and innovation.

Creativity is about coming up with ways to improve products and processes by rethinking a problem and creating opportunities. Following the stages in the creative process can help improve your creativity. The four stages in the creative process are: (1) preparation, (2) possible solutions, (3) incubation, and (4) evaluation.

You must become familiar with the specific problem, so concentrate without multitasking. This is done during steps 1 and 2 of the decision-making model. Get others’ opinions, feelings, and ideas as well as the facts. How people respond to creative ideas affects behavior.