Power can be derived from being in the right place at the right time and taking the appropriate action. Power can be derived from being in the right place at the right time and taking the appropriate action. For example, the best opportunities in a diversified company lie in one of its growth divisions. Also, many small recycling firms moved from junkyard status to ecology firms as the interest in environmental sustainability surged in the mid-2000s.

A person or a firm also needs to have the right resources to capitalize on an opportunity, such as having the capacity to recycle on a larger scale. It therefore became more difficult for small recyclers to capitalize on the opportunity of the surge in demand for recycled.