To help facilitate interpersonal communication, charismatic leaders make extensive use of social networks—both in face-to-face interactions and through social media websites. The members of the network are basically contacts with whom the leader has some kind of relationship. The vast majority of managers and professionals also rely on social networking, yet charismatic leaders are particularly aware of its relevance for accomplishing their purposes.

Charismatic leaders are aware of the importance of face-to-face interactions for establishing effective relationships with constituents. A charismatic leader is likely to invest time in activities like having lunch with group members, visiting group members at their offices or cubicles, or chatting with subordinates in the parking lot or cafeteria. Recognition of the importance of internal networks for building relationships and accomplishing goals, some large firms establish formal networking groups.

The charismatic leader goes beyond the ordinary use of public social networking sites (e.g., Facebook, Twitter, G+, and LinkedIn), and company-special social media sites. The ordinary use of these websites would be to post status reports, present due dates, ask questions, and perhaps post trivial personal information. A more charismatic use of social networking sites would be to post messages designed to inspire, motivate, and make group members feel good about themselves and the organization.

Despite the positive use of social networking sites to project charisma, the leader has to guard against posting sensitive information, such as an idea for a new product or service.